Your guests' experience starts with the first impression they get of your hotel’s premises. It doesn’t begin with staff introductions or the room they stay in. It starts at the very beginning, as they arrive and see the outside of your hotel. Is it beautiful and brightly lit? Is it as inviting as the interior? Most importantly, does it match the branding you’ve executed throughout the rest of the hotel? These are important questions to ask when you’re crafting guests’ first impression, and the answers often start with a good landscape strategy. Monarch Landscape specializes in landscape maintenance and branding for the hospitality industry. Read on to learn how you can integrate your hotel’s branding into your landscape.
The first aspect of landscape branding is creating a plan for intentional design. Think about the central aspects of your brand — do you attract vacationers looking for entertainment, or do you emphasize professionalism and convenience for business-oriented clients? Consider these primary characteristics when you’re developing your landscape design and strategize ways to bring them to life.
The first step to branding your landscape is the selection of a color palette. Look at your hotel logo, brochure, and other materials to see what colors are typically emphasized in the branding that already exists. Consider the colors that define the interior of your space, too. Take these into account and decide what color scheme will best suit your hotel’s brand. Some colors can evoke specific responses from guests, including the following:
If you prefer to stick to a natural look, cultivating the existent greenery of your landscape is a great way to maintain neutrality and set the stage for the magic that guests will find inside your hotel.
Once you’ve decided on a color palette, you can take it to the next level with an aesthetic emphasis that defines your hotel’s brand. Branding is all about creating an aesthetic experience that’s synonymous with your hotel, and by emphasizing visuals, you have the opportunity to make that experience unforgettable. Your landscaping plays a part in this by setting the scene for your establishment and providing beautiful visuals that accent the branding that exists throughout the rest of the premises. Match the colors of your landscaping to the colors of your brand for consistency. Consistency makes a great impression on guests and further reinforces the branding of your hotel.
The next consideration for landscape maintenance is the creation of a cohesive exterior. Hospitality branding should focus on the guests’ experience at your hotel and the aesthetics that define that experience. The aforementioned inclusion of colors, design, and details that align with your branding can go a long way in creating a good impression for guests, but you also need to focus on the creation of a cohesive exterior. Consider the following strategies for bringing together your exterior visuals as guests approach your hotel.
Creating a cohesive exterior means developing a branding strategy that extends to the outside of your hotel. Too many hospitality specialists craft a detailed branding strategy that only encompasses their premise’s interior — don’t make the same mistake. To maintain consistent branding and create a welcoming exterior, you should extend your branding strategy to your hotel’s entire exterior. In addition to investing in landscape maintenance, pay attention to details such as exterior paint and décor, too.
The most important aspect of tending to your hotel’s exterior is crafting an environment that actively welcomes guests. You already know that it’s important to create this impression throughout your branding, so it should be evident in your building’s exterior, too. You can accomplish this with landscaping that’s well-maintained, colorful, vibrant, and seasonally appropriate. A landscape that creates a cohesive, welcoming exterior is the best complement to the rest of your hotel’s branding — and the consistency of your branding’s theme puts guests at ease.
Monarch Landscape is the premier provider of landscaping services for hotel and hospitality clients nationwide. We provide all-season service as well as assistance with branding and design that can be expressed through your landscaping. We understand that hospitality branding requires innovative and consistent branding, and our landscaping services help hotels like yours achieve this. Our professionals take pride in providing clients with superior service and on-time delivery, so you never need to worry about an unkempt exterior. Let us take care of all your hospitality landscaping needs so that you can focus on taking care of your guests. Reach out to us online for more information and to get a free quote from our landscaping specialists.
